Light Factors
Healthy × Convenient × Active × Affordable
Light Factors is a start-up meal delivery company aiming to redefine the choices available for the young generation, particularly those navigating the stresses of campus life and the workplace. We endeavor to offer a reliable and health-focused solution to meal planning, saving them time and providing nutritional benefits.
As the branding designer, I developed a unique and memorable visual identity that reflects the essence of Light Factors. This includes the creation of a distinctive logo, color palette, typography, and other visual elements. My responsibilities also extends to marketing materials such as brochures, flyers, banners, and digital assets that effectively communicate the brand’s message and value proposition.